Stakeholder Research Associates - Communicating Progress

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Communicating Progress

The public, governments and investors are demanding that corporations communicate a full account of their activities – not only their economic impact, but also on their impacts on the environment and in the communities in which they operate. In response, a growing number of companies are disclosing “triple bottom line” non-financial information in their marketing materials, published reports or on their web sites.

Non-financial communication can be an important strategic tool. By reporting on impacts, an organization can build trust with their stakeholders and contribute to license to operate, reputation and risk management, access to markets and the development of new business opportunities.

Companies with experience in creating non-financial communications say that the discipline of communicating and reporting also provides value internally. It can help companies align corporate vision, motivate staff, identify ways to reduce costs, encourage innovation and attract high-quality employees.

At Stakeholder Research Associates, we are committed to helping organizations maximize the value creation by integrating stakeholder engagement in all elements of non-financial communication.

Preparing a non-financial communication or report is not an end goal. It is an opportunity for engagement, learning and innovation. At Stakeholder Research Associates, communicating and reporting are important elements of our PIVOTAL approach to stakeholder-inclusive value creation.

Experts at Stakeholder Research Associates will guide your organization through the communication and reporting cycle of Opportunity, Expectations and Capacity analysis, and assistance in Execution, Dissemination and Learning.

Opportunity: Internal analysis, including values, vision and strategy check; issues, scope and stakeholder mapping

Expectations: External analysis, including benchmarking; indicators, standards and assurance mapping; stakeholder engagement opportunities

Capacity: Analysis of internal capacity, including information management systems and data collection; HR and other resources; organizational alignment

Execution: Report roadmap; data compilation; storyline research; design, channel and distribution development; stakeholder and other third-party assurance

Dissemination: Publication and distribution internally and externally

Learning: Feedback and learning loops through stakeholder assurance panels, surveys, feedback cards, online forums, etc.

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